It’s all about image. Knowing how people perceive your brand is fundamental for understanding the market. Our tools allow us to sum up differences and similarities among brands to only one comprehensive map that shows how each brand is currently positioned in the market. Moreover, we’re able to discern which characteristics are the most important drivers for the category as a whole.
When we take into account both relative importance of each image attribute and performance of your brand for that attribute, we can identify areas of improvement. Such insights provides guidance on future marketing and communication strategies and enable our clients to take action and, if needed, reposition their brand in the market.