Market Influences

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These are conditions that, due to their presence or absence, impact on whether or not your brand is purchased over another or whether another brand is purchased over yours. There are different categories of market influences that may concern: availability or distribution (for example, a brand that you want is unavailable at your local store), package (brand is unavailable in pack size that you need), price (it is too expensive), legal limitations (for example, a company may be bound by a contract to use one brand exclusively). Find out whether market influences are working for you or against you...