Concept/Product Test Solutions

methods-testing-concept

Are you screening several concepts and need to choose one? Are you wondering whether your concept is appealing, innovative and different enough to be launched? If you launch it, is it going to result in “cannibalism” with the brands from your own portfolio? Or, you just want to reformulate and optimize an existing product to increase/sustain profitability?

Our sensory testing methodology enables us to analyze product features in detail and provide you with the full organoleptic profile. We’re able to identify characteristics that should be changed to increase overall appeal and give you clear directions for product modification. In addition, we do market potential forecasting and source of volume estimation at the early stage of product development.