Segmentation Solutions

Segmentation is necessary for understanding consumers, but also for understanding the category as a whole. Consumer based segmentation has the goal of gaining insight into needs and values of users. This is essential for planning or improving communication strategy. Results are to be used for profiling purposes. On the other hand, occasion based segmentation reveals usage situations that are potential for brand and category growth as they bring higher volume than others.

Kolaž za segmentaciju 3