Normative Data Base for Serbian Market

Norm = average, usual, standard

Our Norms are based on observations recorded in tests for FMCG categories during the period between 2010 and 2017 year:

• Norm for Concept Test is based on 29,467observations
• Norm for Product Test (blind and branded) is based on 142,271 observations
• Norm for Pack Test is based on 50,360 observations